Educating the youth through media
To develop a portal that Engage, Educate, Enlighten and Empower our viewers to make an informed decision in pursuit of their vision
We will achieve this using technology and social media space which has the biggest audience in our generation to inspire hope and create a learning platform for our viewers. This will be achieved by creating strategic programs by bringing expertise from business and successful career oriented personnel and people that have used their talent with a high acumen of personal development to teach, discuss and create a new mindset in a generation where many have given up as there is no or little sense of direction.
Objectives of T2i TV
Our objectives include;
To create a new movement in the youth of Ghana and Africa as a whole by building their confidence and self-belief.
To develop a new mindset in the youth.
To develop their skills and talent.
To drive an entrepreneurial spirit across the African continent.
To be the hub to engage, enlighten, educate and empower the youth.
To create a discussion platform for the youth to find solutions to the problems they face on a daily basis.
To liaise with the private sector, government institutions and charities to support the youth in terms of this agenda of empowerment.
To support them in their career-oriented goals.
Why T2i TV
T2i TV is born to be the personal development and an educational hub for the youth in Ghana and Africa. Our aim is to make sure we tailor our programs to meet their specific needs in pursuit of their vision. We believe this can be done in conjunction with the youth through dialogue, engagement and discussions that will help us to identify their strengths, weaknesses and challenges they encounter on a daily basis. This will give us insight into finding strategic solutions that will make them have self-belief and to have the courage to start their vision in spite of all challenges encountered or anticipated.
Our 4Es will be our strategic positioning and that is to Engage, Educate, Enlighten and Empower the youth to succeed against all odds.
The media in Ghana and Africa as a whole is a growing phenomenon. The market is growing, there is more freedom in relation to information sharing and opinions.
However, the biggest challenge is the content of the information being shared. Most of their content does not resonate and concentrate on the youth. They are more inclined with Political, Sports and basically Entertainment shows. Therefore, T2i TV is an online TV station born to impact the youth of Ghana and Africa, to be a leadership hub to raise leaders for the next generation and to create an educational platform for them to gain knowledge and wisdom to face the ever-challenging world we live in.
Appalling Statistics on the Youth of Africa
According to the brand Africa website, Africa has over 40% of its working-age population between the ages of 15 and 24, making it is the youngest continent in the world. There are almost 200 million youths in Africa and, according to African Economic Outlook, that number will double by 2045.
Moreover, according to Kelvin Balogun – President of Coca-Cola, Central, East and West Africa – has said; ‘’Almost half of the 10 million graduates churned out of the over 668 universities in Africa yearly do not get job’. These figures are scary and make the content to sit on a time bomb of a populace full of young energetic people who have nothing substantial at stake to improve their lives.
This is made worse when recently the immigration Service of Ghana was seeking to employ five hundred (500) candidates but eight four thousand (84,00) young people applied. This shows the scale of unemployment in Ghana and it is sad that it is difficult to find TV programs that focus on the youth in Ghana.
It is interesting when Africa is the richest continent on earth in terms of natural resources but unfortunately, it inhabits the poorest people. Hence no one is surprised when it is bedridden with poverty, wars, endless conflicts, terrorism, lack of healthcare and infrastructure among other things. Meaning the lack of leadership has rendered the continent to suffer immensely, especially the youth.
However, one of the biggest challenges on the continent of Africa is unemployment. A vibrant youth with no or very few opportunities that are likely to be a big threat to
any nation that refuses to address its unemployment situation. The fact is the Youth
of Africa are waiting for the Government to employ them after graduation. Therefore, after graduation, many try to seek for a job and after a while, if they are not able to break through, then they are more likely to give up.
Hence the motive of T2i TV is to create a platform that will serve as a foundation for the youth to nurture their talent, dreams and aspirations and also to create a strategic path for them to enter the job market through education, empowerment with real support for them to succeed.
We will be a hub for the experience of possibility, passion exhibition, mindset revolution, personal and talent development, career nurturing and reviving the entrepreneurial spirit in them. We will develop thought-provoking programs and discussions that will bring the best out of the youth, harness their talents and drive entrepreneurship by creating support systems to make them succeed against all odds.
What we Intend to Achieve with T2i TV
Therefore, T2i TV is instituted to be the new movement that will challenge the status quo and develop a new mindset that will inspire hope and a new vision among the youth. Our TV brand will only stand as an educational platform. Our main motive is to provide solutions to the challenges facing the youth and to create support systems that will help them to succeed with their visions. The mindset built for the youth in Africa is about, go to school, get good grades, get a job and move your way up the corporate ladder have really arrested the minds of the youth to seek white collar jobs and not to develop their talent, skill set and to pursue an entrepreneurial journey. The question is how many corporate jobs are in Africa? The engine of growth of any economy is the small and medium enterprises.
Therefore, our mission is to create that new mindset for the youth to use their talents, skills and entrepreneurial acumen to pursue visions that will make them self-sustaining and along the line impact the lives of others positively instead of waiting on Government for that job that never seems to happen. Our mission is to use our TV platform to change their perspective from waiting for job opportunities to seeking one and to start their own small business or developing their skills set and talent. We will also provide real support system in relation to resources and also help
them to maximize their potential.
We believe this will lead to change through our educational programs to help them make a transition of the job seeking mentality to developing their skills and talent and building an entrepreneurship mindset.
Target Market of T2i TV
The main target market of T2i TV is to inspire hope in the youth of Ghana and Africa, support and educate SMEs and anyone that needs personal development that can help them to succeed in pursuit of their vision.
This will be achieved using our 4Es and that is to Engage, Educate, Enlighten and Empower them to succeed against all odds. Also, our educational platform will be for anyone that wants to harness their personal development to aid them to bridge the gap between theory and practice leading to starting the journey of building a successful vision or venture. Also, we will target SMEs to showcase their products and services and also to develop strategic programs that will give them knowledge of new trends in the business market that will make them stay competitive.
That means in all, our target market is for everyone that wants a paradigm shift in their lives and wants to always progress to the next level of their lives with a strategic focus on the young people of Ghana and Africa as a whole.
T2i TV will be broadcast live using our Facebook page. The link to our Facebook page is https://www.facebook.com/t2itv/. We will also have it on our YouTube channel via the link https://youtu.be/SM64zcj8b38. We will bring experts, people with inspiring stories, young people changing the status quo, entrepreneurs, talented people, people doing exceptionally well with their talent etc. to discuss pertinent and thought-provoking issues that help our viewers to make informed decisions in pursuit of their career and vision.
Our vision is to take this model to other parts of Africa to educate the youth and to inspire them to exceed expectations in their career and the building of their vision.
Our Strategic Positioning
A new report compiled by ‘’Hootsuite’’ and ‘’We Are Social’’ and published by The Next Web found that there are 3.028 billion active social media users around the world. That’s a mind-boggling number, especially when you consider that the Earth’s population is estimated to be 7.524 billion people.
Therefore, we believe social media is one of the biggest platforms to broadcast our programs. At the moment, we are concentrating on YouTube, Facebook lives, Periscope and other platforms to broadcast our TV programs. We believe using social media space is very strategic as it has one of the biggest communities of our target group and that is the youth and it is very cost effective. Also, most of our programs will be live making it very interactive with our viewers. We believe this will give an opportunity for shared knowledge and also to address issues confronting the youth in a very dynamic way.
We will also partner with blogging sites, forums and other media platforms to share our programs to a wider audience.
We will be one of the cheapest platforms to advertise and also to be a hub that will stand for only educational programs on our TV network.
STEPOUT Masterclass and Mentoring Programs
The Masterclass will have a programme from business startup to development and to a successful venture. We will work with our partners and stakeholders to provide real consulting solutions with resources that will help young people with great ideas to have support that will take their business off the ground.
The STEPOUT With Oscar Bimpong Mentoring programme will focus on the Youth. After building an audience, that is when we will start the support systems for the youth. That is, we will select and match young people that we engage with on social media and our discussion forums to mentors that will help direct and support these young people by shaping their minds, self-belief, education and steering them on a path where they will start seeking opportunities.
The STEPOUT Youth Impact Zone will have a mentoring programme that will help select the best mentees for the programme. Young people will be assigned tasks during the mentoring programme and out of that, the best will be selected for the six weeks mentoring sessions with their mentors. Through a recommendation from the mentors, the best ten mentees will be selected for support by Train2inspire Consultancy and other corporate bodies to start their business or their vision.
Program Structure and Development.
Our programs will be based on our 4Es and that is to engage, enlighten, educate and empower. This will be the foundation upon which our TV programs will be built. Politics, sports, entertainment etc. programs will not be our focus.
We will develop creative, thought-provoking and inspiring programs that will bring a new dimension to the youth in pursuit of their vision.
Our programs will be scheduled in the evenings from 6 pm as that is the time that more traffic is built on social media. We will have our transmissions from 6 pm till 11 pm on selected days in the week.
Core TV Programs
Our core TV programs will be based on our STEPOUT brand, which is motivational, coaching and organizing seminars.
The three main TV programs that we will start with will be;
STEPOUT With Oscar Bimpong – This TV programme is about interviewing thought leaders, experts, consultants, people exceptional talent etc.to help our viewers, especially the young people to be well informed in diverse topical areas that can be an asset to support their vision.
STEPOUT SME Focus – This TV programme will interview business owners and also showcase their products and services. We believe a successful entrepreneur sharing their story can inspire hope in the youth and cause them to believe that if others can do it, then they can also do it.
STEPOUT Youth Impact Zone – This TV programme will focus on young people with an exceptional talent for them to share their story of how and why they are different, organizing youth forums to discuss pertinent issues confronting the youth and finding solutions.
There will also be forum discussions with youth in Churches across Ghana, second cycle schools and Universities.
STEPOUT Author’s Corner – If you have written a book and you want to share what the book is all about, then you need to come on the STEPOUT Author’s corner where we give you the opportunity to discuss what the book is all about and to give you the opportunity to share the interview with your contact list and also on your website and social media pages.
All four core TV programs stated above will have a yearly conference.
The STEPOUT brand out of the various TV programs and engagements have led to the development of three different conferences. These include;
STEPOUT With Oscar Bimpong Conference
STEPOUT With Oscar Bimpong is a quarterly conference for anyone that wants change in pursuit of their vision, business or life in general. The conference is centered around personal, talent and career development, business startup and entrepreneurship, personal and business finance, different business functions and its impact on organization and strategy building to create a competitive advantage etc. Various thought leaders, experts and consultants
STEPOUT Youth Impact Zone Conference
The STEPOUT Youth Conference is organized to impact the youth through engagement and empowerment. It is coaching, mentoring, motivational and building business ideas and development for young people. The idea behind the conference to engage young people with successful people in their communities, to motivate and empower them to achieve their goals in life.
This conference will be held during the long break of the educational calendar and that is in the summer, preferably in July. The target market is students who are in Second Cycle institutions, Colleges, Polytechnics, Universities and anyone between the age of 16 to 30 years can attend whether in formal or informal education.
The follow up to this conference is to start a mentoring and coaching sessions for participants but connecting them to mentors in their various communities to mentor them for a period of three months. After the mentoring programme, the best ten mentees per recommendation of their mentors will be given a startup capital to start their vision or business.
The STEPOUT SME Conference
This conference is designed for small and medium enterprises. It brings together thought leaders, business owners, Snr Managers, Managers, experts, business consultants, influencers and coaches to help steer a strategic path for SMEs to help them gain a competitive advantage in today’s competitive business environment both locally and in the global space.
This conference will be held every December.
We are forming STEPOUT Clubs in various secondary schools starting in Ghana. This club will help in the personal development of the students. That is to teach them the right skills needed for them to succeed in the marketplace.
The school prepares students for them to excel in academia but not to prepare their minds for the world. There is also a skills gap between the knowledge gained and industry. Therefore, the club will serve as a bridge that will harmonize their skills with the industry.
Our Ongoing Training Programmes
Stepout International Freshers & Final Year Students Summit (siFYSS)
This is a bespoke training program developed for freshers, continuing and final year students in tertiary institutions about to enter the world. This training program gives a clear picture about the realities of life, it emphasizes on the different paths to financial freedom, it also provides the know-how in beating the competition in the real world and provides strategic focus on how to survive and be successful in a very competitive market in the 21st century. The training program prepares the minds of the students to understand the task ahead after school, manage their expectations and to understand that their success depends entirely on them and not a third-party.
Our Pledge to you for Attending any of Our Conferences
To bring the best out of you and help you to fulfil your full potential in life and business.
To help you find your uniqueness, identity or your purpose in life to help you stand out in the Marketplace.
Build your passion to succeed against all odds whilst you work towards nurturing your uniqueness.
To help you focus on your set goals using my Seven Steps Strategic tools for meeting your goals.
To network with like-minded people, share ideas and build business relationships if the need be.
To provide the enabling environment for emerging businesses to become industry leaders.